Overview

The Marketplace project extended an existing social ecosystem I had previously designed — a platform built around Gen-Z gamers, creators, and streamers. While the mobile app focused on community and engagement, it became clear that a critical missing piece was value circulation.

The idea was to design a standalone, web-based NFT marketplace that could both integrate seamlessly into the social experience and serve an external audience — creators, artists, traders, and collectors who might never use the social app itself.

This addition effectively turned the ecosystem from a social network into a creator economy, bridging in-game and real-world digital ownership.

I was responsible for the end-to-end concept, product architecture, and design execution, combining strategy, interaction systems, and visual identity into a single coherent platform.

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Outtake from the documentation of the service defining basic interactions and capability I authored can be previewed:

https://mrclst.notion.site/nftmarkeplace-documentation

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Context & Vision

The marketplace was envisioned as a universal asset layer — a hub where any user, inside or outside the platform, could mint, list, trade, or showcase digital goods.

The long-term strategy:

• Enable artists and creators to enter the platform without requiring social participation.
• Let gamers monetize their digital identity through skins, badges, and collectibles.
• Create a trading infrastructure that respects blockchain volatility and user trust.

The challenge was to design mechanics that felt fluid and intuitive — avoiding the intimidating complexity common to NFT platforms, while still respecting the depth of the underlying crypto logic.

Market Research & Foundational Insights

Before defining the core mechanics, I analyzed top-performing NFT and asset marketplaces (OpenSea, Blur, Magic Eden, Foundation) and focused on user friction, economic transparency, and volatility mitigation.